
30.4
Christ.
Another month gone by.

To console yourself that you are not only another month closer to
dying, but also that everything is life is deprived of any ultimate
value by the inescapable fact of death, why not invest in a lovely
portable Roberts DAB radio - crystal clear comedy on the move - sure
to relieve that anxious sweaty despair. In the shops at £160ish,
available on Ebay for £90ish. It almost makes life worth living.
29.4
Bubbly night brainstorming a new brand concept with an eclectic group
of friends in Primrose Hill - a psychotherapist, an author, a garage
owner and a journalist. The bubbly took over so we ended up spilling
lots of drinks, talking about old cars and campervans and perhaps
not getting as far as we could have. We had a great night and I think
I may have placed an order for a "Triumph Stag" - whatever
that is.
We've
now all gone off to do some incubating (no small chicks involved)
before meeting up in a big country house near Brighton in a few weeks
to talk about how we take things forward. Interesting project with
an even more interesting bunch of people.
A
quick hats off to non-profit-making lomo.com
- just imagine the amount of programming that they must have to put
in.
Damn
- I missed out on this great Ebay purchase.
28.4
It
was marvellous to meet up with Andy
yesterday, followed by a great night out with friends Indy and Ben.
We seemed to more or less agree that homebrew, dutch barges, good
friends and honest people are the way forward. Imagine that...
23.4

Just
got back from a great lecture by
Wally Olins organised by D&AD.
I am in awe. Someone working in marketing who not only avoids spouting
claptrap, but actually rips the piss out of all the bullshit that
lazy marketing people get away with on a daily basis.
Let's
integrate some leveraging solutions here.
My
theory is that people who rely on jargon are either trying to obfuscate
clients by sprinkling in big words that they think will make them
look clever or simply that they're too lazy to use proper English.
I find it baffling that our industry is allowed to get away with spouting
so much twaddle.
Audience
member:"what's the difference between brand experience, experiential
marketing and environmental modelling?" Wally: "You read
too many books..."
The
lecture was essentially a potted version of his
book sprinkled with anecdotes spanning his career (which included
inventing brands such as Orange, Diageo and Q8). He also shattered
my illusion that Norwegian fishermen have been relying on Neutrogena
hand cream for decades. Apparently it was invented in a product development
house in San Diego in the 90s.
And
Wally's theory on the immediate future: brands are going to steer
from away from minimalist design and become more "crude, baroque
and fairground". One example being Hutchison Telecom's 3.
If
you ever get the opportunity to see Wally speak, do it. Talk about
a breath of fresh air.
20.4
Two amusing pieces of coverage about lovely Sally and I joining
Maiow: Brandrepublic
and Advertising
UK. Don't ask about the picture.
There
are some people who simply make you laugh until you wee yourself.
My friend Steve is one of them. He was was my fellow holidaymaker
at Butlins last week.

Observe:
fourteen year old sportswear-clad chav approaching similar aged herd
of female chavs; gesturing as if to kick their heads in. YMCA (Young
Male Chav Aggressor) was heard saying: "FUCK FUCK, yeah, fuck",
flailing arms wildly before calming down to curl baseball cap peak,
adjust genitalia and scowl at passers-by. Perturbed Female herd a
little calmer realising they weren't about to be done over by YMCA
following in father's footsteps.
We
laughed so much we nearly choked on our triple mexican bacon cheeseburger
combos and large double chips, thinking as we threw chunks: His mother
Denise / Sharon / Jesse / Bonjella must be sooo proud.....
Leaving
chavs to one side, which sadly, we all have to at some point, check
out Steve's
marvellous website and buy
his book here.
19.4
Interesting
article about the perils of blogging in the Guardian today.
I've
just finished working on an updated version of our company website.
It's been fun.
18.4
I've bought a clunky old lomo camera off ebay. Like my van
it only works when it feels like it, but some of the double / triple
exposures are great. See some here. For the
uninitiated, Lomos are old style cameras made in St Petersburg with
the original 1950ish design which gives the prints a distinctive ouuuldy
wouuuldy style. Some westerners have cottoned on and become hardcore
lomos. Once you've tried it you'll be lomoing all over the place.
Read more here.
The
church in the lomo pictures is St Mary's at Ingestre in Staffordshire,
right next to my home town. Check out the gold skulls - mad. Apparently
it's the only church outside of London designed by Sir Christopher
Wren. He persuaded his fellow Royal Society member Dr Robert Plot
to write a book called The Natural History of Staffordshire
in 1686 which rants about the church. My mother is lucky enough to
own an original copy and there's nothing she likes more than getting
it out after a glass of wine or two. She shows people the book occasionally
too.
17.4
I
celebrated my birthday with my friend Sam at Jongleurs
last night. We guffawed at five great comedians and drank until we
couldn't walk. I have absolutely no recollection of buying a copy
of '40 Plus' from a pornography merchant, losing my coat or getting
home.

My
friend Steve introduced me to the music of Adam
Green (formerly
of the Moldy Peaches). I've spent five days in my campervan enjoying
his album 'Friends
of Mine'. Great voice, nice harmonies, lots of strings and superb
lyrics: "There's no wrong way to fuck a girl with no legs, just
tell her you love her as she's crawling away".
I
woke up last week with Hi-di-hi ringing in my brain and an overwhelming
urge to experience holiday camps. So I booked myself into Pontins
in Camber Sands followed by Butlins in Bognor Regis. Visiting Pontins
was like travelling back in time to 1975. The accomodation reminded
me of my army days, the staff were all obnoxious spotty teenagers
and the place smelt of wee.
Butlins
was a complete contrast, quirky environment, great activities and
friendly staff. I haven't laughed so much in ages.
14.4

Happy
Easter.
8.4

Having
had a complete nightmare with my PC for a month - knackered motherboard
followed by a corrupted hard drive followed by trojan horses and viruses
galore followed by accusations of PC Munchausen by Proxy, I'm glad
to say I'm finally back online. I've spent the week emptying cupboards
and calling friends to try and gather replacement software - cheers
Brian. A short service will be held tonight to mourn the loss of my
porn collection which alas, is gone for good. I'll miss the long nights
we spent together.
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