
2.3
Sorry
about the lack of updates recently - due to my PC giving up the ghost.
Normal service will resume shortly.
29.2
Lovely
1960s German Balda camera from ebay for just £6.
26.2
Project for the day: Start an Urban Myth
Total
Recall is on TV right now.
The
Brunswick Centre is a big concrete monstrosity next to Russell Square
tube station. Despite the fact that it's slap-bang in the centre of
town, it has that gritty Thamesmead council flat feel that keeps you
on your toes at night and always guarantees you'll either see a fight
or bump into a 17 year old chav single mum wheeling along a pushchair
and dragging an ugly in-bred daughter called Britney.

Anyway.
One day in my first year at Uni I was walking past the centre with
a group of friends from my hall of residence. Being a natural born
storyteller I pointed at the centre and said "Guess what, not
many people know, but parts of Total Recall were filmed in there"
(the inside of the centre bears a blurred resemblance to one of the
sets in the film). "No way" was one response, "God
yeah, I recognise it" was another.
Three
years later I was walking past the centre with a group of the new
first year intake who had recently moved in to the same hall of residence.
One of the group turned around suddenly and said "Look...someone
told me Total Recall was filmed in there". People gazed in fascination,
and I sniggered to myself and said "Oh, really?"
My
brilliant photographer friend Jamie has finally got a lovely looking
website. Hip hip hoorah.
I
hate to admit that I'm steadily becoming addicted to ebay. I bought
three bargain-basement cameras off it last week and my friend Elaine
put some fiddly china items up for sale with a reserve of £50
and jumped for joy last night when she found out that the bidding
had closed at £689. I just hope it's not some pissed-up old
truck driver called Peter in an internet cafe in the West Midlands
who brings himself off by listening to Swedish folk music and bidding
on china trinket items in the dead of night. It does happen.
21.2
I couldn't believe my ears this morning - The Today Programme
had a feature about Chavs. You
can listen to it here.
17.2

This
is the brand new Leica
Digilux 2. It's the first Leica digital model that can be operated
like a professional analogue camera. I'm in love already. The first
shipment arrives in the UK in early March. It looks as if it's going
to be popular - I called my friendly
regular stockist only to find out that they're having to make
appointments for people to 'view' the camera. I've since discovered
that if you want to be one of the first people in the world to get
your hands on one, the first opportunity will involve a visit to the
Leica stand at Focus
next week. My ticket is booked and I'm excited beyond belief to have
one on order. Forgive me Nikon.
You
can see some sample shots taken with the D2 here. Cwwoooarr.
-*-
The
BBC is making a big play of their new 'Dunkirk' series - BBC2, 9pm;
Wednesday, Thursday and Friday. It features interviews with a chap
calld Eric Cottam who was in middle of the action. Eric happens to
be an old friend of my family. He lost both legs due to wounds received
in Belgium in May 1940. After many hospital visits he ended up in
Leeds Hospital where he was looked after by a nurse called Dot who
later became his wife. Having finally abandoned his hope of playing
football for England, Eric now works tirelessly raising funds for
the British Limbless Ex-Servicemen's Association. He's also written
a book recounting his story called 'Long and Short of It', the proceeds
of which go to BLESMA. Drop
me a line to find out how to get hold of a copy.
15.2
What
in God's name is going on here?
14.2
Happy
Hallmark day.

"Bertie
is quite a shy boy who has retired early with a wrist injury - a problem
when racing but not for running around as a pet.
"Bertie
is good on a lead."
Mother,
please adopt Bertie.
-*-
I'm
not going to qualify Graham Norton's show by writing about it. I just
hope I'm not the only person to think he's a sneering evil poisonous
talentless little twonk.
13.2
I loved the TFT Guide To Beating Obesity: "Fad diets
should be replaced
with sensible, long-term weight-loss programmes. So it's time to say
goodbye to 'The Eat A Cow A Day Diet'... There should be clearer,
more informative labelling of food. New labels to include 'Put this
12-litre bottle of Coca Cola down, you fat fuck' or 'What would you
rather have, this bucket of Southern-style fried chicken, or the possibility
of one day having sex?'..." Get
the whole Friday Thing here.
12.2
Last
night I met up with Andy
who was in town training the IPR
in creativity. We inevitably got onto the subject of branding. His
theory - Andy, correct me if I'm wrong - is that we should start taking
account of what he terms brand 'icons' - ie the first thing that springs
to mind when you hear the name of a product / brand. Then how we,
as marketing bods, should be fulfilling a 'brand icon strategy' for
clients that won't necessarily be too well established. New York:
Big Apple; Perkins Butchers: Meat You Can't Beat...? Looking forward
to more in Andy's next book.
Speaking
of books, get yourself It's
not how good you are, it's how good you want to be by Paul Arden.
It's not, as my operations director asked, a book for people with
self-esteem issues. It's actually a nicely-designed book of useful
tips for anyone who works in marketing - at any level.

My
favourite sections are 'accentuating the positive': 'Find out what's
right about your product or service and then dramatize it...providing
there is a basic truth in your idea, you can dramatize it to infinity'.
There
are useful tips about understanding the client politics that are likely
to have influenced a brief - which are often completely unknown by
the creatives working on the proposal. This reminds me of a good section
in Andy's book about carrying out a kind of personality profiling
of your client and tailoring the content and presentation of your
response accordingly. I've always found the best way of getting this
kind of inside knowledge is to develop an incredible alcohol tolerance
and then take your client out for nine pints or so. It's amazing what
you learn in a Rupert Street lap dancing club at four in the morning.
Also
included: a section on the tendency of marketing (and particularly
PR people) to overpromise. This particularly resonated with me. I'm
still trying to think of an agency where I've worked that didn't promise
the world and end up delivering Wigan. I remember one meeting at Biss
Lancaster where an incompetent account director assured an unknown
scratchcard company she could get them on the front page of the FT
and then left the bewildered account exec the humiliating job of calling
a busy journalist with what was obviously a complete non-starter.
Other
good sections: 'Do not seek praise, seek criticism', 'Don't be afraid
of silly ideas' and 'Getting fired can be a positive career move'.
Looking
back on my career, it would have been reassuring reading for me in
those bleak moments when I realised I was working for an idiot. It's
a good read, nice to look at, and it costs the same as two pints of
beer (four if you live in Bolton). Buy
it today.
10.2
Having
watched 'Skinned' I thought TV couldn't get any worse. Then I came
across Cheaters.
In a nutshell, anyone who suspects their partner of infidelity gets
in touch with the production team who set up hidden cameras, collect
evidence, and then devastate the person's life by playing back footage
of the cheater having frantic monkey sex with their best friend /
roommate / father / mother / all of the above. Presenter commentary
as girl sobs watching the footage: "I know this is difficult
- not only has your boyfriend cheated on you, you've also been betrayed
by your best friend." They've also set up a website called nocheatersdate.com
where people who are unhappy with their relationships can go and ...
erm ... cheat.
-*-
Look
at this publicity starved idiot. I wouldn't pay the price of an
apple to have sex with that baboon. I get the feeling her virginity
is more by accident than design.
9.2

Just
when I thought I'd discovered just about all there is to know about
bad TV, I came across 'Skinned' - a four week reality TV show featuring
six contestants in a US style Big Brother house equipped with stacks
of hidden cameras. The game is quite simple - a $100,000 prize goes
to the person who can peel off the largest quantity of their own skin
over the course of the series. Viewers call to vote on which body
parts should be peeled next, and food and treats are awarded for bravery,
creative technique and particularly tricky body parts.
It's
perfect viewing: excitement, nudity, emotion, a wee bit of gore and
a competition element.
The
team are given regular on-screen counselling and a medical team is
on hand to assist with pain control, minimise blood loss and help
prevent infections.
Apparently
there's a follow-up fly-on-the-wall series currently in production:
'Skinned - The Aftermath' which will follow the skinless six as they
settle back into their everyday lives.
TV
just gets better and better.
8.2

7.2

My
friend Ben has done this great design for my van - Cheers Ben - it's
a head-turner all right.
6.2
Thank
you for your PR bloomers. Such as the lady who accidentally stapled
her payslip to the back of a press release and posted it to a Scottish
newspaper. The journalist posted the slip back to her with a note
saying 'you're not being paid nearly enough'.
Then
there is John, who, taken by surprise when a client from a major bank
dropped in unexpectedly, said "...and to think I nearly came
in my jeans".
PR
professionalism at its best: A journalist on technology magazine Revolution
said he received a press release about the launch of a new toilet
roll. Not only that, but the hapless account exec actually called
him up to sell-in the story.
Meanwhile,
a lady who worked in publishing was asking a client if he had a guillotine
to cut up proofs to make a dummy of the magazine they were working
on. The conversation apparently went "So have you got a big chopper?"
followed by "how big is it exactly?"
4.2
I
was talking to someone last night about those awful foot-in-mouth-wish-the-ground-would-open-up-and-swallow-you-whole
moments that seem to happen almost daily in the world of PR.
I'd
be the first to confess to some big, bouncy blunders.
There
was the time as a junior account exec I had to sell the idea of linking
my client, a major global soft drinks brand with a promotion associated
with World Aids Day: "It's perfect..." I enthused to the
client, "...and the great thing is they're dying to be involved".
Oops.
Then
there was the PR consumer agency job interview. When asked why I'd
said on my CV that I was keen on working on youth brands I said, taking
pride in my honesty, that I would "....probably slash my wrists
if I had to do PR for something like Pedigree Chum." My potential
future MD looked at me quizzically and said "Actually, the Pedigree
team really enjoy their work". "Oh" was I all could
muster. I turned the colour of the carpet, the meeting was cut short
and bizarrely, I wasn't called back for second interview.
Finally,
one afternoon at H&K I received an email from a senior Kellogg's
marketing bod requesting a catch-up meeting. I forwarded it to my
colleague to find out when she could do the meeting - asking cheerily:
"when's good for you chucky egg?" I got an email from Mr.
Kellogg within minutes saying sternly "I can only do Monday afternoon
or Wednesday morning next week and what's a Chucky Egg?" Strangely
we bonded following this incident.
I
can't leave this subject without mentioning an old colleague of mine
at a big global agency that boasted a particularly strong technology
offer. At a major company function she was obviously venting her frustrations
to her friend in the next door toilet cubicle: "These dotcoms
are all a load of crap. Shite business models run by overpaid arrogant
twats" she growled drunkenly. That is until from the cubicle
on the other side, the managing director of a major (and very successful)
dotcom coughed angrily, flushed aggressively and left to get her sacked.
Oh the giggles we have in the workplace - they alone make
going to work worthwhile.
I'd
like to publish more of the same. Call it Web-Schadenfreude. Don't
delay, send yours today.
2.2

Hoorah
for weekends: very enjoyable Friday night in Blacks with my friend
Andrew and a smashing Sunday in Surbiton with Elaine and Graham who
probably thought I was loopy when I insisted on borrowing Elaine's
camera to get a picture of Graham's work shed. What a cosy little
refuge. I want one.
I
am addicted to crap telly. Extreme
Makeovers: as the name implies it's slightly more hardcore than
a fancy hairdo and new frock from Miss Selfridge provided by Fern
and that twat with silver hair.
The
programme makers picked two American people who were unhappy with
their looks: A man with droopy eyelids and a chin to match and a woman
who was apparently referred to as either 'Dumbo' or 'Pinocchio' through
school. Cheesy American voiceover: "...to add insult to injury,
her sister was both pretty and popular..."
They
then removed them both from home for six weeks, during which time
they underwent radical cosmetic surgery, had a going over by a camp
personal trainer and were bought a new set of clothes.
At
the end of the show they gather together all friends and family of
both victims and stage a show where they roll out the finished products
who, now with lives worth living, soak up the enthusiastic applause
with their newly pinned-back ears. That and the young son of the surgically-enhanced
lady suffering a complete emotional breakdown with the realisation
that this completely unrecognisable stranger is actually his mother.
He'll get over it. The important thing is mom doesn't have a big hooter
anymore.
The
makers of the programme did, as my friend Sam would say, get to the
bottom of the barrel and then start drilling. But it is compulsive
viewing. Plus it filled an hour before the rigorous intellectual exercise
that goes by the name of 'Queer Eye for the Straight Guy'.
-*-
I
see Michael's not the only Jackson to make a tit of himself.
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